21 Rose Street, Bo Kaap.
The first record of this special building dates back to 1817. She started life as a wooden clog factory, became a button factory, was once an art gallery and is now the new home of Radar.
Please pop in for a cup of coffee to see our new home and peruse our website to see more.
Coal is a fashion brand that uses African wax prints as the foundation of each collection. The clothing is sold in very upmarket tourist shops - such as the boutiques at The Lost City - and the ask was to create an overall look that would appeal to the adventurous, sophisticated, traveller... people who want to take a little bit of Africa home, but in a form that they are comfortable adding to their urban, New York, Tokyo or London wardrobes.
We began knowing that we wanted to create an identity that would always allow the fabric to be the hero. We needed to consider how the logo would work with the brightly coloured clothing that we would shoot for advertising. Also what the implications would be for each new collection - these are always wax print but vary widely in terms of colour and design. The designer also asked us to consider the addition of a sub-brand aimed at a younger audience.
Our solution was to create a highly flexible logo - one version in black, that could off-set the strong fabric. And one as an outline, which could be 'filled' with fabric. For this to work it was crucial that the actual typeface was simplicity itself and (after much testing) we finally chose 'Noir' from Danish Type foundry, PlayType. Once that was resolved, the system, with the addition of top class finishes continued through every tiny detail, wrote itself.
The end result? A wonderful flexible brand identity which is equally at home on advertising, website, instore communication, packaging and promotion AND had the desired effect of always showcasing the fabric.
Integral to the ID, we designed and printed a QR code fabric. Scanning the fabric takes the viewer to this season's lookbook.
The sub-brand "Coal Flower" is younger and brighter, but remains integral to the parent brand.
We were inspired by Paul Jung's photography style and bought one of his shots from Offset Image Bank, others were created in the same style.
The second in a series that explores the brand story of emotion vs reason . Emotion is the biggest de valuer on stock market. At Nedgroup (with the the best of breed philosophy) they are about protecting your investment from emotion . So in this case we chose a real story about a man who managed to keep calm under pressure. Successfully landing the plane in the hudson and saving all the lives of those on board. At nedgroup we look for the more experienced and proven hands in which to put your money. Proven. Tested and steely under pressure.
We but see only the finished product. We all have the ease of walking to our local supermarket and picking up our meat and vegetables, not a tricky task at all. But in fact, a lot goes on behind the scenes to get product from the farm to the shelf. This ad highlights the fact that TOTAL AGRI understands this process and the amount of people it takes to feed a nation. Therefore, making sure their products always remain at the highest of standards to ensure this chain never breaks.
It is quite the task or in this case, quite the brief when a client asks for book. Any book is a challenge, but when you throw craft, precision and mining into the mix, the task can be daunting. However, something so challenging can actually become extremely enjoyable. This is what happened when we were tasked to design and write the TOTAL Mining Book. A book highlighting the fact that wherever you are on the globe, TOTAL products are being used in all types of mines. A beautifully crafted and interesting read was the end result of many months of hard work.
Assegai personal lubricants came to us with an all too familiar problem, ‘how can we increase our market footprint, but with limited budget?’ We approached the problem by first finding a medium that we could leverage, and at the same time deliver our selling point – MOVEMBER, male cancer awareness month. We created a radio spot in support of the project, whilst emphasising that Assegai lubricants help in the process of finding out if you have an inflamed prostate. This was followed with a poster campaign, targeted at the young club and pub market, showing that no matter what your sexual preference, Assegai is fit for love. These ‘dolls’ are soon to be used as a sales aid for their reps to create a conversation (halving the production budget and doubling the exposure).
Radar is committed to achieving top performance in everything we do and we’re delighted that we have moved from BEE Level 2 (125% recognition level) to BEE level 1 (135% recognition level).
We do this by living the spirit of BEE both in house and through a commitment to local suppliers and enterprise development.